Growth Program Management, Strategy, Research Plan, and Agile Project Management

Effective growth program management is critical for driving success. From optimizing your marketing technology stack to developing and executing cohesive marketing strategies, the ability to manage resources, people, and processes is essential for delivering impactful results. This module, Management, provides a comprehensive guide to the systems, tools, and strategies needed to lead successful marketing initiatives, build a high-performing team, and continuously refine your approach to project and strategy management. The module is structured into three core areas—Optimizing Your Marketing Tech Stack, Marketing Strategy, and Project Management for Marketers—each of which covers essential management skills and best practices to help you grow your business and streamline your operations. Whether you're a growth marketer, product manager, or marketing executive, this module offers actionable insights into how to optimize your tech stack, develop effective strategies, and manage projects efficiently to keep your marketing efforts on track and aligned with your business goals. By the end of this module, you will have the skills and knowledge necessary to build a well-integrated tech stack, create research-backed marketing strategies, and lead successful marketing campaigns through effective project management.