GrowthMaster Roles: Growth Program Management and Optimization

Effective Growth Program Management is the key to scaling a business sustainably and systematically. This module focuses on the GrowthMaster role of growth teams and processes, equipping you with the knowledge and skills to lead growth initiatives at both a tactical and strategic level. As growth marketing becomes more sophisticated, managing growth requires more than just running isolated experiments; it demands a well-structured process, collaboration across departments, and consistent optimization. In this module, you’ll learn how to manage growth programs efficiently by understanding the roles that make up a successful growth team, the importance of cross-functional collaboration, and the processes that drive impactful, repeatable growth. Whether you are building a growth team from scratch or working within a larger organization, this module provides the roadmap to manage growth operations effectively and maximize business impact. By the end of this module, you will have mastered how to create and manage a growth program that not only drives experiments at scale but also fosters a company-wide growth mindset. This module will help you navigate the complexities of growth management, ensuring that you are not only driving growth but also maintaining the quality and velocity of your experiments as your organization scales.