Running Growth Experiments

Growth experimentation is the engine that powers sustainable business success. In this module, Running Growth Experiments, you will dive deep into the processes, techniques, and best practices necessary to systematically test and optimize your business strategies. Growth experiments are not just about trying out new ideas—they're about making data-driven decisions that lead to meaningful insights, tangible improvements, and measurable growth. At the heart of growth experimentation is the ability to test hypotheses, analyze outcomes, and iterate based on findings. This module will equip you with the skills to effectively conduct A/B tests, conversion research, and user behavior analysis, giving you the tools to consistently optimize for better performance. You will learn how to build a solid foundation in research, structure hypotheses, and use real-world data to make informed choices that maximize impact. By mastering growth experiments, you’ll gain the confidence to not only test but also scale your successful experiments across the organization. Through lessons covering both the fundamentals and advanced tactics, you will learn to unlock growth opportunities, reduce risks, and drive innovation.