Devere-Group, launched multiple Fin-tech apps, and was looking for a strategic way to develop awareness and acquisition for their respective platforms. The project proposed to create multiple landing pages, for each specific product line-up
Along the way, they wanted to implement high efficiency lead generation platform to boost sales. Brandzen (previously named Hash Marketing at the time) spear headed the implementation of Data mining engine, that sifts through the existing public data, and cross verify them on social, then identify decision makers.
Once the data base is established, an established cycle of Social advertising and, Automated email marketing, to enrich and entertain prospects for future conversion potential.
Lead the strategy design and implementation of lead generation engines across the group's range of products by building an automated data processing and mining engine, websites and landing pages development, content, for each
product in its respect funnel stage.