Growth Marketing Staff Augmentation
Harness a global power defining the future of marketing excellence.
In today's fast-paced digital landscape, businesses need agile, skilled, and efficient marketing professionals more than ever. Brandzen's Growth Marketing Augmentation is designed to address this very need. You can gain instant access to our pre-trained and vetted growth marketeers to join your team, either on a part-time or full-time basis.
The T-shaped decipline
In the dynamic world of growth marketing, versatility is key. At Brandzen, we believe in the power of the T-shaped marketer – professionals with a broad understanding of all marketing disciplines, but deep expertise in one or two specific areas. Our training is meticulously designed to mold such experts, ensuring they bring both breadth and depth to your marketing endeavors.
Why T-Shaped Marketers?
Versatility: T-shaped marketers can adapt to varied marketing needs, ensuring a holistic approach to growth.
Expertise Where It Matters: While they understand all channels, their deep expertise in specific areas ensures high-quality results where you need them most.
Collaborative Synergy: With a broad understanding of marketing, T-shaped professionals collaborate better with other departments, ensuring aligned and cohesive strategies.
Gain immediate access to meticulously vetted and trained top-tier marketers, tailored to fit your unique business needs.
Eliminate traditional hiring hassles, reduce overheads, and optimize your marketing budget without compromising on quality
2. Cost Efficient solutions
No more restrictive contracts. Scale your marketing efforts up or down based on real-time business needs.
3. Flexibility & Adaptability
With our rigorous vetting and training process, mitigate the risks associated with hiring. Ensure you get the right talent the first time, reducing turnover and associated costs.
4. Hiring risks aversion
Why Choose Growth Marketing Augmentation?
The invisible value of augmentation
We approach talent who have displayed a strong acumen and unique achievements, or those have a potential to excel as growth marketeers, from many sources, such as LinkedIn, Upwork, Private communities, and social platforms.
We handpick the best growth marketers, ensuring they undergo a rigorous vetting process to match our high standards.
Our exclusive fellowship program transforms these talented individuals into fully qualified T-shaped marketers, ready to tackle diverse marketing challenges. And the training will serve as the benchmark to align the hiring party expectation.
While our talent goes through fellowship and training, we actively classify and categorize their strengths and weaknesses through 21 data points of classification based on performance.
We understand that every business is unique. Our team works closely with you to understand your goals, ensuring the right expert is placed to align with your objectives.
Our commitment doesn't end with placement. We provide ongoing support, ensuring seamless integration with your team and addressing any challenges that arise, guaranteeing optimal performance.
The Growth Marketing Augmentation Process
Challenge / Solution
Traditional Hiring Methods
Immediate access to vetted and trained top-tier marketers.
Time-consuming search and vetting process.
Optimized budget with reduced overheads. No long-term commitments.
High costs with recruitment, onboarding, and potential severance.
Scale marketing efforts based on real-time needs.
Fixed contracts with long-term commitments.
Training & Development
Marketers undergo continuous training and development.
Companies bear the cost and responsibility of training.
Rigorous vetting reduces hiring risks. Continuous support ensures optimal performance.
Risks of mismatched hires, leading to turnover and rehiring costs.
Support & Integration
Ongoing support for seamless integration and performance optimization.
Limited to initial onboarding; further support often requires additional resources.
Reduced turnover due to rigorous vetting and training.
Higher risk of turnover, leading to repeated hiring processes.
Faster placement due to a ready pool of trained marketers.
Lengthy process from job posting to final hiring.
Talent Hiring Risk Aversion
Mitigated risks with the right talent placement the first time.
Potential mismatches can lead to repeated hiring cycles.
Reduced operational costs with flexible contracts.
Fixed salaries, benefits, and potential severance costs.
Consistent monitoring ensures high-quality marketing efforts.
Quality varies and depends on individual hires.
Regulatory & Compliance
Brandzen handles compliance for its talent pool.
Companies bear the responsibility for regulatory and compliance matters.
Traditional Hire vs. Brandzen Hire
We don't just do fulfillment or marketing, we engage to provide strategy, and directional support to help businesses grow based on data and experience.
A Full Funnel approach
What is that? Well, we can focus on delivering results from a top-of-the-funnel perspective, or we align the bottom line goal, whether it is brand equity, financial goals, or business growth goals, and we reverse engineer it to build the foundations of the strategy.
Bottom-line goal alignment
Our first line of business is data if there is any to work with, and our final line of business is data. We build hypotheses, experiment, and validate the result with the data found to drive the next steps of strategy and execution.
Experiments & Data-Driven
Post foundational learning, our marketers choose a domain to specialize in, be it content marketing, paid advertising, SEO, or any other discipline. Intensive training sessions, hands-on projects, and mentor-led workshops ensure they become experts in their chosen domain.
Our training isn't just theoretical. Marketers work on actual projects, applying their knowledge and refining their skills in real-time scenarios.
The digital landscape is ever-evolving. Our marketers receive ongoing training, ensuring they're always updated with the latest strategies, tools, and best practices.