Ontology, in plain terms...
At least, how WE define it at Brandzen... It's a shared, machine-readable language of your work, how outcomes break into tasks, which require skills, expressed through tools, evidenced by deliverables, governed by rubrics, and updated by feedback.
Why it matters to you? it turns hiring from “who matches a title” into “who can produce this outcome, under these constraints, at this depth, by this date.”
Why the old framework fails (and keeps failing)
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Titles flatten reality. “Senior X” hides which skills actually matter for this quarter’s goal.
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Job descriptions expire on contact with the sprint. Work mutates; the doc doesn’t.
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Résumé rules reward performance theater. Keyword fluency ≠ capability.
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Disconnected systems = blind spots. HRIS, ATS, PM, code, and marketing data don’t talk—your hiring can’t learn.
What this really is (no fluff)

Your hiring stack is failing you?
Net result: You don’t see who can do the work you need done now.
From role fiction to capability truth.

Brandzen’s capability ontology captures:
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Outcomes → tasks: what you’re trying to ship, decomposed into the real work.
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Skills Anatomy: depth (vertical impact), breadth (adjacencies), relevance (to your goal).
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Tooling layer: stacks and environments that shape real proficiency.
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Evidence schema: briefs, repos, dashboards, campaigns—verifiable proof.
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Proficiency rubrics: calibrated levels for “good enough to ship here.”
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Context layer: your processes, constraints, domain patterns, risk tolerance.
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Feedback loop: performance + telemetry update the ontology continuously.
This is a living model, not a static library. It changes when your work changes, or the talent upgrades their capabilities
Human-in-the-loop reduction by 90%
How it changes your funnel (step-by-step)
1. Outcome intake (no JDs)
You state the objective, constraints, stack, and timeline
2. Capability blueprinting
The OS translates capabilities into tasks-skills-tools map with the required depth for each
3. Search by capability, not titles
Applicants are queried against the "Need" ontology and centers of impact, not categories.
4. Proof-first evaluation
Short, scoped briefs replace “tell me about a time.” Deliverables are scored against rubrics.
5. Ramp-time forecast
The systems predict time-to-impact for each candidate or squad, using Zenzic Skills DNA
6. Post-hire learning & Feedback
Outcomes, Telemetry, and feedback loop back into the ontology, making your next hire smarter, faster.
What you can do now...
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Stand up a squad in days. Capability-matched pods for specific outcomes; try-before-hire if you want.
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Cut mis-hires, keep velocity. Evaluate on delivered artifacts, not charisma.
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Align hiring to the roadmap. Every role request becomes a capability blueprint tied to milestones.
What you’ll measure differently
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Time-to-impact, not time-to-fill.
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Capability coverage vs. headcount filled.
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Ramp-time accuracy vs. interview score.
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Proof density (evidence per candidate) vs. résumé volume.
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Loop gain (each cycle’s efficiency gain) vs. process compliance.
Real employer JTBDs filled in the same place.
A comparative Assessment, between the market, and our mission.
Comparison Criteria | Legacy Talent Sourcing Methods | Ontology-Based Hiring Description |
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Coverage |
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Candidate Quality Assessment |
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Time to Hire |
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Scalability of Hiring Process |
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Precision in Skill Matching |
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Adaptability to Emerging Skills |
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Explainability / Transparency |
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Bias Mitigation |
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Implementation Complexity |
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We use both AI souring scalability and ontology-based hiring, to offer precision, contextual insight, and equitable skill-based assessment.
It is most advantageous in organizations prioritizing skill alignment, explainability, and strategic workforce planning.
Hiring OS that learns, because work doesn’t sit still.
Ontology is the spine of the Workforce Flywheel OS:
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Assess: Outcomes become capability blueprints.
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Learn: Zero-tuition, demand-driven tracks fill the gaps the blueprint exposes.
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Prove: Briefs generate evidence that updates each profile.
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Match: Capability + proof power the shortlist.
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Perform: Delivery data validates (or challenges) the blueprint.
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Improve: Everything feeds back—ontology versioned, rubrics refined, matches sharpened.
- A standalone tool can’t do this. An OS can.
Differentiators you won’t get elsewhere
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Centers-of-impact matching: surfaces hidden talent beyond titles.
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Context-aware by design: learns your company, product, constraints, and stack, all from public sources. (don't worry)
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Proof-first workflow: artifacts replace anecdotes; fraud-resistant evidence.
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Bias-aware rails: anonymous matching, logged decisions, measurable fairness.
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Outcome economics: pay for outcomes (shortlists, pilots, hires), not retainers.
Outcomes you can take to the CFO
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Reduced mis-hire spend. Evidence-based selection culls false positives.
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Faster revenue realization. Ramp-time becomes a forecast, not a hope.
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Higher internal mobility ROI. Redeploy before you rebuy.
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Lower training waste. Micro-cohorts tied to the blueprint, not catalog churn.
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Compounding advantage. Each loop sharpens your needs ontology.

Ready to retire job titles?
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Position: A founder who we hope it's you.
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