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    • Chapter 1.1: Growth Marketing vs Traditional Marketing

      • Understand the key differences between growth marketing and digital marketing, focusing on full-funnel optimization and the Pirate Funnel framework (AAARRR).

    • Chapter 1.2: The Experimental Mindset

      • Learn the importance of an experimental mindset and how to implement continuous testing to drive growth.

    • Chapter 1.3: Quick Note on Growth Hacking

      • Explore the concept of growth hacking, its origins, and its role in modern growth marketing.

    • Chapter 1.4: What Makes a Successful Growth Marketer?

      • Identify the key traits, skills, and knowledge required to become a successful growth marketer.

    • Chapter 1.5: How to Become a Successful Growth Marketer

      • Chart a path for career growth in the field of growth marketing, focusing on skill development and networking.

    • Chapter 2.1: Research and Testing

      • Learn the fundamentals and advanced skills of research and testing, including JTBD and the ResearchXL process for optimization.

    • Chapter 2.2: A/B Testing Mastery

      • Understand the principles of A/B testing, including when to use it, how to design and run tests, and how to interpret results for data-driven decision making.

    • Chapter 2.1: Research and Testing

      • Learn the fundamentals and advanced skills of research and testing, including the ResearchXL process for optimization.

    • Chapter 2.2: A/B Testing Mastery

      • Understand the principles of A/B testing, including when to use it, how to design and run tests, and how to interpret results for data-driven decision making.

    • Chapter 4.1: Landing Page Optimization

      • Learn techniques for optimizing landing pages and main websites to improve conversion rates.

    • Chapter 4.2: Sales Copywriting & Product Messaging

      • Develop skills for writing compelling sales copy and creating effective product messaging.

    • Chapter 5.1: Email Marketing - Master the Fundamentals

      • Learn how to effectively use email marketing to achieve high returns, build strong subscriber lists, craft engaging content, and utilize data to optimize campaigns.

    • Chapter 5.2: Messaging Strategy in Public Relations

      • Understand the role of public relations in growth marketing, including audience targeting, media pitching, and integrating PR with a broader digital strategy.

    • Chapter 5.3: Content Strategy and SEO for Lead Generation

      • Develop a content strategy focused on lead generation, SEO best practices, collaboration with influencers, and measuring content performance.

    • Chapter 5.4: Retention: The Most Underrated Growth Channel

      • Master strategies for improving customer retention rates, segmenting audiences, creating targeted retention campaigns, and measuring long-term retention impact.

    • Chapter 5.5: SEO-Driven Editorial Calendar

      • Learn how to create an effective SEO-driven editorial calendar, prioritize content, and use data to inform content strategy for sustained SEO growth.

    • Chapter 5.6: YouTube Ads

      • Explore how to create compelling YouTube ads, target the right audience, set up campaigns, and optimize video content for maximum advertising impact.

    • Chapter 5.7: Technical SEO

      • Gain insights into the technical aspects of SEO, including site structure, indexing, crawlability, site speed, and international SEO strategies.

    • Chapter 5.8: Account-Based Marketing (ABM)

      • Learn the principles of ABM, how to define ideal customer profiles, select target accounts, build personalized campaigns, and scale ABM efforts.

    • Chapter 5.9: Google Ads

      • Understand how to set up, manage, and optimize Google Ads campaigns to reach targeted audiences and maximize return on ad spend.

    • Chapter 5.10: Meta Ads

      • Learn to effectively create and manage ad campaigns on Meta platforms (Facebook, Instagram), including targeting, ad creatives, and performance optimization.

    • Chapter 6.1: The Growth Team and Process

      • Understand how to build, structure, and manage a high-performing growth team.

    • Chapter 6.2: Optimizing the Growth Process

      • Learn how to tune your growth machine by optimizing experiment quality and velocity.

    • Chapter 7.1: Marketing Strategy Development

      • Develop comprehensive marketing strategies that align with business goals and market needs.

    • Chapter 7.2: Project Management for Marketers

      • Learn effective project management techniques for planning, executing, and measuring marketing campaigns.

Why should get this book?

It is the best Quick-fire book, no bullshit content to learn growth marketing.

The course is structured into seven modules, each containing multiple Chapters that build upon the knowledge acquired in previous modules. Each Chapter is designed to provide a combination of theoretical knowledge, practical application, and hands-on exercises with a total of 166 lessons

Growth Marketing Alchemy book cover

All you need to learn about growth marketing, actionable strategies to scale your business and build your growth machine.

Growth Marketing Alchemy

Book, and Program Testers Testimony

“The Growth Marketing Alchemy program transformed the way I scale my businesses. It provided my team with actionable, data-driven strategies and the confidence to experiment boldly. The emphasis on building T-shaped marketers has given us an edge in executing cross-functional growth initiatives seamlessly.”

Book buyer

Customer Review

“Attending the program feels like a learning roller coaster—full of excitement, new skills, and inspiration. You will definitely gain in-demand expertise, spark fresh ideas, and connect with a community of passionate, like-minded professionals. It's a thrilling ride that leaves you motivated and equipped for real growth.”

Program Participant

Client Review

About the Author

With over a decade of experience in growth marketing, Hachimi Yallaoui, brings a unique blend of strategic insight and hands-on expertise. A seasoned growth architect, passionate about fostering brand intimacy—building meaningful connections between brands and their audiences through data-driven experimentation and holistic strategies.

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At the core of his philosophy is a relentless focus on measurable outcomes, scalable strategies, and a commitment to continuous improvement. From A/B testing to conversion rate optimization (CRO) and omnichannel marketing, he empowered businesses to transform, grow, and thrive in today’s competitive landscape.

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Driven by a desire to craft tailored growth solutions, his experience spans everything from content creation and SEO to program management and building teams of T-shaped marketers who excel across various disciplines. Whether launching new campaigns or refining marketing operations, He brought a collaborative, results-oriented approach that aligns with every client's vision and goals.

Hachimi's photo
Hachimi's T-shape profile

Hachimi's T-shape profile**

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